Broadcast your Brand
Get your message out on the airwaves with our in-house radio and television production services!
Get your message out on the airwaves with our in-house radio and television production services!
As a full service advertising company, we meet your needs and your deadlines in one place
We live and work in the Mohawk Valley, our clients are our neighbors
There’s a reason local business is striving. There’s a responsiveness, a willingness to go beyond the customer needs to surprise and delight them. That’s what our customers aim for. That’s what we aim for.
- David Bean, Founder
A few weeks ago we spoke about small business websites and their misconceptions. We’ll resume this discussion with competition, free websites, frequent content updates, and next week ROI.
My competitors don’t have a website so there is no need for one…
This is an extremely false statement. While your competition may not have a website, it is quite dire in todays small business environment to have a page for your company. With the majority of consumers assuming your company has a webpage, your company should. Having a website greatly enhances the probability of acquiring new customers. Every online search could lead to new customers as they search for your product. When your competition does not have an online presence you are instantly viewed as a superior company by having a webpage.
As we roll into the New Year, there are a few things that should be mandatory on your website. These are crucial for small business websites. With so many consumers searching for your company’s online presence, its extremely important to have certain elements on your website. Budgets strict we will outline exactly what you need on your website with the following small business website essentials.
Many small business owners have taken the step to create social profiles for their companies. While these social websites are very useful and important, they do not fulfill the website necessity that is neglected by small business owners. Social highways such as Facebook, Twitter, Instagram and Google+ are important, but they do not always enhance conversion like a website does.
Unlike social sites, websites can efficiently archive company information to be accessed at a later date. While social sites are typically free of charge, the ROI from conversion created from a website is enough to make a website startup worth the initial cost.
We support many of our customers with placement in print, and do not believe this style of advertisement will ever become extinct; at least not in the near future. But with the technology exposure saturating every age group of consumer, more and more prospective buyers are searching for an online presence in companies. Read More
One of our favorite projects to pursue here at The Ad Group is website renovation. As small businesses expand, many invest in websites, which are very important for any business. Unfortunately as business increases, time and energy for website maintenance falls to the wayside as production and customer service become the main focus. With minimal updates and maintenance, website’s software and design quickly become outdated. With 98% of consumers expecting your company to have a website, this landing page is important for your company. Maintaining a positive brand image is important; therefore your company’s online presence should be up to date, and functioning correctly.
We love staying in touch, and to keep you up to date we will be posting our recently finished projects, company updates and new services. You can also follow us on Twitter and Facebook where we will be posting media from video shoots and events. Connecting with our team is easy, just follow the social icons on our Team Page to view our teams personal pages. We will have many new projects finished within the next few weeks so keep an eye out! Until next time, happy holidays!
If you’re looking for some simple help, or for a full blown campaign, we’re sure we can help. Just give us a call, or shoot us an email, or facebook us or… well you get the picture. Just reach out and we would be glad to show you how we can help.
We look forward to hearing from you. Until then, thanks for visiting!